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PRESS RELEASE
Digitoonz and Citrus Ink Studio launch DGX, a new disruptive venture in VFX, Animation and Gaming
DGX is set as a global leading hub to reshape the future of entertainment
Noida, Uttar Pradesh, 3rd December 2024 – Digitoonz Media & Entertainment and Citrus Ink Studios proudly announce the launch of their new venture, DGX, a game-changing VFX studio set to push the boundaries of digital creativity and innovation in the entertainment industry. Operating from its primary base in Noida, DGX aims to harness the full potential of VFX leading projects of global reach and delivering unique visual experiences that elevate storytelling across animation, films, television, streaming platforms, and gaming.
Under the leadership of Vikas Kumar, Founder and CEO of Digitoonz, and Vrinda Sood, CEO of Citrus Ink Studios, the new venture combines Digitoonz’s global production expertise with Citrus Ink’s renowned creative vision and technological leadership. At its core, DGX focuses on providing premium VFX services tailored to international clients, while leveraging India’s competitive tax incentives, combining financial efficiency with creative excellence.
DGX is already engaged in multiple projects and actively planning further international expansions, supported by Digitoonz’s growing global presence, including its established office in the USA and recent launch in Spain to strengthen its reach in European markets.
Beyond VFX, the studio plans to expand into complementary verticals, including the creation of an Animation Academy to nurture the next generation of talents, the development of original IPs tailored for global audiences, and the enhancement of game design through a cutting-edge approach in order to create immersive, interactive experiences.
In this joint venture, both Digitoonz and Citrus Ink Studios bring their respective strengths to the table. Digitoonz, with its large experience and industry expertise, will oversee the day-to-day operations and manage the full production pipeline. On the other hand, Citrus Ink Studios, known for its visionary leadership and creative direction, will play a crucial role in strategic management.
“DGX represents a bold new chapter for both Digitoonz and Citrus Ink Studios,” said Vikas Kumar, CEO of Digitoonz. “Our vision is to create a dynamic studio where creativity meets technology, allowing us to craft unparalleled visual experiences. By combining the operational expertise of Digitoonz with the creative leadership of Citrus Ink, we believe DGX will not only deliver exceptional VFX and animation services but also become a key player in the entertainment landscape.’’
Vrinda Sood, CEO of Citrus Ink Studios, added: ‘’We are thrilled to join forces with Digitoonz and to combine our extensive expertises in launching DGX. By merging Digitoonz’s global production network with Citrus Ink’s creative excellence and technological innovation, we aim to establish DGX as an international leader, setting new standards in creativity and innovation while making a lasting impact on the global entertainment landscape.’’
Together, Digitoonz and Citrus Ink aim to establish DGX as a dynamic global hub for creativity and innovation. By blending top-tier talent, cutting-edge technology, and forward-thinking strategies, the studio is primed to meet the increasing demand for high-quality entertainment content worldwide.
ABOUT DIGITOONZ MEDIA & ENTERTAINMENT PVT. LTD.
Digitoonz, founded in 2009, is one of India’s largest animation studios, with studios in New Delhi and Kolkata, as well as offices in Los Angeles, USA, and Madrid, Spain, employing around 600 artists. The company has produced dozens of animated TV series and feature films over the years and continues to expand its offerings across international markets.
Website: www.digitoonz.com
ABOUT CITRUS INK STUDIOS
Citrus Ink Studios is a dynamic creative production house specializing in animation, VFX, and digital content development. Known for its innovative storytelling and artistic precision, the studio has produced high-quality visual content for films, television, OTT platforms, and advertising. With a talented team and a forward-thinking approach, Citrus Ink seamlessly blends traditional artistry with cutting-edge technology.
Website: Citrus Ink Studios
