Framestore teamed up with creative studio Gravity Road to deliver a powerful and emotionally resonant spot supporting the Refugee Olympic Team ahead of the 2024 Paris Games.
Directed by William Bartlett, the film blends cinematic storytelling with Framestore’s signature invisible VFX work — from environment enhancements to subtle compositing — all designed to spotlight the resilience and determination of displaced athletes.
Through a seamless fusion of narrative and visuals, the campaign captures both the challenges and triumphs of these athletes, turning their journey into a universal symbol of hope and unity.
