The 2024 campaign for Roller – Das Galaktische Jubiläum is a creative marvel brought to life by a talented team of collaborators. Merging imaginative storytelling with groundbreaking visual effects, this project is directed by Claas Ortmann. Das Rund produced the campaign, while service production fell into the hands of Family Film, thus fluidly executing every stage in its usual magnanimity.
This campaign was largely shot and manipulated at FrameBreed Studio, a company specializing in 3D animation and VFX. Their flair for animation and highly complex VFX design have enabled a galactic theme to give way to an effectively engaging storyline.
Working with the respected Leo Burnett agency, the campaign captures the energy and excitement of Roller’s jubilee celebration, combining creative vision with flawless execution. It goes to testify that collaboration and innovation, which can be used in storytelling, are powerful in modern advertising.
