In the latest Kellogg’s See You in the Morning campaign, Cornelius the Cockerel steps into the real world through a stunning VFX transformation. The visual effects team reimagined the classic brand mascot in a fully photorealistic form, bringing new depth and personality to the character.Framestore
The challenge was balancing realism with nostalgia—maintaining Cornelius’s recognizable silhouette, charm, and iconic features while enhancing him with lifelike feathers, motion, and expressive detail. The result is a seamless blend of CG and live-action that grounds the character in a believable environment without losing his familiar appeal.
From feather simulations to facial rigging and integration with practical sets, every detail was carefully crafted. This campaign shows how modern VFX can breathe new life into classic brand icons, bridging the gap between animation and reality while staying true to a beloved legacy.
