Watch the creation of the Sevierville campaign, where live-action storytelling and stunning 3D nature coexist harmoniously. This VFX breakdown demonstrates the amazing artistry that made the digital bear, fish, and eagle in the campaign come to life.
The crew put a lot of effort into making these digital creations feel realistic and immersive, from the first stages of modeling, rigging, animation, and texturing to the latter stages of compositing and color grading. Every component was expertly designed to improve the visual story, whether it was the eagle’s beautiful flight, the bear’s realistic movement, or the fish’s intricate textures.
Under the direction of director Mark DePasquale, the production created a campaign that encapsulated Sevierville’s untamed beauty by fusing state-of-the-art visual effects with skilled cinematography. With a committed team managing everything from drone shots to sound design, Atlantic Pictures’ skills drove the project and made the idea a reality.
With Mark DePasquale in charge of VFX compositing and Picture Wizards and Seven Bison contributing 3D character design and animation, this ad is a breathtaking illustration of how to combine digital artistry with cinematic storytelling. PICTURE WIZARDS
