In the recent viral Uber Eats commercial, the scene-stealing white horse wasn’t real—it was a meticulously crafted CG character by wwwind Studio. From detailed fur simulation and lifelike muscle deformation to expressive movement, the fully computer-generated horse interacted seamlessly with singer LaLa Hsu, bringing a blend of charm and surreal whimsy to the screen.
wwwind Studio handled every stage of visual enhancement, including high-fidelity CG modeling, 2D clean-ups, and visual effects integration. The team also recreated small CG props like carrots and reins to maintain visual consistency across the spot.
The project pushed the boundaries of photoreal VFX in commercial work, delivering a dreamlike experience where imagination meets seamless digital craft. This campaign proves once again that with the right VFX, anything—even ordering fantasy—can be on the menu.
